Impulsive decisions software#

Desta forma, buscamos entender um pouco deste ato que transcendem as escolhas racionais e lógicas do ato da compra. Relevância: Entender quais elementos podem influenciar na compra compulsiva é importante, pois as motivações que levam o consumidor a tal comportamento ainda parecem ser pouco definidas.

Impulsive decisions software#

Para a análise dos dados, utilizamos a modelagem de equações estruturais, por meio do software SmartPLS 2.0 M3. Método: Para entender como os indivíduos assumem o comportamento impulsivo na hora da compra, realizamos um questionário de pesquisa quantitativa para obter dados de como pensam e o que levam em consideração na hora de suas compras. Objetivo: O objetivo deste estudo foi identificar se o autocontrole dos gastos e a orientação a longo prazo influenciam a impulsividade de compra, e compreender as variáveis que podem alterar o comportamento dos indivíduos fazendo a impulsividade diminuir.

Keywords: Purchase decision, Consumer behavior, Impulsive buying behavior. Theoretical contributions: This study contributes to Rook & Fisher's (1995) impulsive buying behavior studies, seeking to insert elements such as long-term orientation and spending self-control to better understand the effect of impulsivity and its causes. This fact tends to influence spending self- control and consequently decreasing the levels of impulsiveness. This situation can be controlled if the person has a long-term guidance. The results of the present study indicate that impulsive purchases occur when the individual has lack of self-control over what he/she buys. Results: Impulsive buying behavior is analyzed in different ways by various scholars. Thus, we seek to figure out a portion of this act that transcends the rational and logical choices in the act of purchase. Relevance: It is important to understand which elements may influence impulsive buying behavior, as the motivation that causes consumers to behave impulsively seems to be still poorly defined. Data were analyzed through structural equation modeling using the SmartPLS 2.0 M3 software. Method: A quantitative survey was carried out to gather data regarding how individuals think and what they consider when buying in order to understand impulsive buying behavior at the time of purchase. Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity.